Don Basilio Yerba Mate

A family-owned company with over 90 years of history in yerba mate production, decided to launch its own brand in a highly competitive market.

Their main need

Was to partner with a strategic company to enhance brand reach, recognition, and interactions, initially nationwide in Argentina, and later in Buenos Aires City and Buenos Aires Province for product launches and brand consolidation.

Strategy / Action

Crecé Más developed and executed a comprehensive media strategy:

• Media planning: defining objectives, target audiences, channels, and formats across digital and offline media (out-of-home, subways, trains, and buses).

• Implementation and optimization: executing campaigns in both digital and offline channels with continuous monitoring to maximize results.

• Direction and reporting: analyzing metrics, making strategic adjustments, and providing regular reporting to the client, ensuring transparency and data-driven decisions.

Results / Impact

Thanks to this professional strategy, Don Basilio achieved:

• Consolidated national and regional reach and visibility.

• Optimized advertising investment, maximizing the return on every campaign.

• Successful product launches in Buenos Aires City and Province, with strong presence in digital and out-of-home media.

• Strengthened brand positioning, presenting Don Basilio as a modern, approachable, high-quality brand while respecting its historical legacy.

The comments

“Working with Crecé Más empowers us. They are a strategic partner who understands our needs and those of our clients, delivering planning, continuous optimization, and real results in every digital campaign. Their support allows us to focus on creativity and branding, knowing that our digital strategy is in good hands.”

Luisina de Portillo&Partners

Summary

This case demonstrates how a well-planned and executed media strategy, combining digital and 360° actions, can maximize brand reach, visibility, and results.

If you want your brand to achieve similar outcomes, contact us for a quick, no-obligation conversation.